November 3, 2012


Walking through the mall has it perks at times especially stepping foot in the Eaton Centre after a couple of months of absence. New stores have popped up... the most noticeable is Scotch & Soda, an Amsterdam-based fashion brand that has been around since the 80's. But it was in 2001, under new ownership that Scotch & Soda rebranded themselves. Scotch & Soda loves to make great garments that suit every individual. We want people to love their clothes and enjoy wearing them. Scotch & Soda products are of high quality, rich in detail and affordable. 

For me, branding is as important as the collection itself. And Scotch & Soda did just that - they were able to convey a lifestyle in their campaigns that just allows the consumers to picture themselves in the same situation. We will be starting to see more of these lifestyle photography in many look books instead of just photographing the product in front of a white background. 

Women // Campaign + Lookbook
{All images via Scotch & Soda}

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