Today, it was officially announced that Hudson's Bay (sans Company) is continuing on with their re-branding with a new logo. The simplicity of the typeface is just what you need in the world of modern lines and less is more mantra. This would catapult the company to more of an upscale department store such as their American counterparts, Nordstrom, Neiman Marcus, Saks Fifth, etc. And especially with Nordstrom coming to Canada as early as next year, the re-brand couldn't come at an ideal time. The company has seen a lot of changes bringing in UK's Top Shop and introducing The Room, their designer boutique that competes with Holt Renfrew. The new logo was the cherry on top. With them slowly giving their store-fronts a much needed face lift. It is now visually-appealing with a new life. I enjoy walking at their Queen St flagship store during my lunch breaks. Everything is presented nicely, everything is lit up.
What do you think of the logo? Yay or nay?
charisse
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